The availability of a person to engage in social media activities like blog posts (and blog reading, Twitter and Four Square) is inversely proportional to how busy he is with work that does not expressly rely on these tools.
The availability of a person to engage in social media activities like blog posts (and blog reading, Twitter and Four Square) is inversely proportional to how busy he is with work that does not expressly rely on these tools.
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April 10, 2011 at 5:55 PM
Why not having 10,000+ followers on Twitter can be a good thing for ad agency new business. – Agency New Business
[...] Off the soapbox now. Clive’s full article is here and although you’ve already read all of Neal’s, he’s got a good blog here. [...]
March 5, 2010 at 2:25 PM
kayroseland
If you get 300 viewers to this post, Shareology will jump off the edge of her Twitter account….oops she doesn’t have a twitter account, @KayLoire does! If for any reason, @AgencyBabylon should take a vacation from social media, Shareology hereby declares herself in mourning in advance.
March 5, 2010 at 2:17 PM
Neal Kielar
David and Ben are both right on when they talk about ways to stage your social media presence using tools that let you schedule communications. But when it comes to blogging and Twitter, I’m fully one-half an extemporaneous guy. That’s not to say that there’s no intent in what I write. It’s just that it comes to me while I’m brushing my teeth, listening to music on the way to work or doing an expense report. The primary point of my post, by the way, was to let readers know I hadn’t abandoned them in my one-week hiatus – kind of an inside joke for myself. Still, thanks to David and Ben for adding some REAL value to my trifle of a post.
March 5, 2010 at 10:45 AM
David Kutcher
I 100% agree with Ben; some days I get in a groove and can write 3-5 solid blog articles. I then queue them to go out during the course of 1-3 weeks to space them out. With social media tools, it’s also easy to automate those tools to be continually engaged without actually being engaged. While Twitter is certainly annoying to some extent, the fact that you only have to write about 1/2 a sentence enables you to “engage” without really putting much thought process behind it.
March 4, 2010 at 8:47 PM
Ben Smith
I’ll buy it, with one caveat: scheduling tweets & blog posts can make you appear engaged during the day, even if you aren’t. Those are mostly bound to be promotional though. Where your rule really nails it is on being responsive / interactive – if you don’t use those tools (such as cotweet) for your job.