I stumbled across Christina Dorr on Twitter (@christina_dorr) the way you find many people there: through her connections, however many times removed, to people you know and trust. She turned up in my “following” list, so I decided to check out who she is. Here’s what I found in her Twitter bio statement:

  • “Creative without a strategy is just a bunch of junk on a page.”

What a declaration. Direct, insightful without all the filigree of many strategy types and certain of her views. (It turns out that she is a manger of account planning and strategy at John Ryan.)

In her honor, and as a person constantly banging the drum for strategy and planning but with great respect for creative colleagues, I’ll add my companion statement to hers:

  • “Strategy with no creativity is just a lot of talk.”