The Minnesota Interactive Marketing Association (MIMA) has recently posted a comparative avalanche of new job openings on their web site. They range from strategists and developers to user experience pros and designers. The hiring organizations are equally all over the board: Target, University of Minnesota Carlson School, Ameriprise, Minnesota Wild and others. Even agencies — yes, real live agencies — are hiring. Brain Trust, Preston Kelly, Atomic Playpen and Lacek are among them. A few of the postings are long in the tooth, but many are fresh-faced.
Some of the Target hires might reflect an Advertising Age report that the chic-ly battered discount retailer plans to pour it on in marketing for the second half of 2009.
AB is thrilled to spread the word about these openings. Yet there is an equal amount of curiosity as to whether this is a one-time spike or the beginning of a jobs recovery in the Twin Cities market. Insights, speculation and conspiracy theories are welcome.
2 comments
Comments feed for this article
August 26, 2009 at 11:33 AM
SarahResults Smith
This little optimist truly believes the economy is on the upswing. Those agencies confident enough in the value of their offerings, and which are actively pursuing new business, will be well poised to take advantage of the first client opportunities to be unleashed from corporate marketing budgets. Survival of the fittest and most strategic will win over those who simply cut their pricing to gain business. These are positively exciting times!
August 26, 2009 at 11:27 AM
Justin
Sign of the ever-changing world of communications …new methods means (in some cases) new people are needed!